Folders Guide
Folders organize marketing assets so they stay findable as your account grows.
On this page:
How folders work
Emails, email templates, Journeys, and lists all support folders. Anything created without one lands in the Uncategorized folder, which is the practical reason to set folders up before you start building rather than after.
ℹ️ Creating a dedicated folder for a Journey before building it is recommended in the Journeys documentation, and is the clearest example of this paying off.
Working with folders
To create one, go to Folders in the left navigation and click New Folder in the upper right, then give it a unique name. For a subfolder, use the Parent Folder dropdown to choose where it nests. Click Save to return to the folder list, or Save & New to keep creating more folders without leaving the popup.
Folders and subfolders can be edited the same way, via the three-dot menu.
⚠️ A folder can’t be deleted while it still holds assets or subfolders. Move everything out first, then delete it from its three-dot menu.